Blog Article Writer | Morgan McKinley
Blog Article Writing Services
HR recruitment consultancy, Morgan McKinley, hired me as their blog article writer to create the 2019 Salary Guides for the Hong Kong and Shanghai markets. The project scope involved creating 24 articles for multiple disciplines and industries summarising hiring, job and remuneration trends over the year and expected future trends.
Background Research & Interviews
I first undertook background research into each of the hiring disciplines covered in the report in the Shanghai and Hong Kong markets – from marketing and sales to finance, retail and strategy, IT and risk. I also looked into the overall economic outlook for Hong Kong, Shanghai and Greater China and general future of work trends.
To ensure we incorporated expert insight in each blog article, I conducted interviews with Morgan McKinley’s Consultants in each discipline. Each Consultant was sent an overview of the questions in advance of the interview, which took place via conference call. Questions included overall hiring trends in the sector in the past 12 months, the most in-demand roles, skills and qualifications, workplace trends impacting professionals, and projections for job seekers and employers in the next 12 months.
The 2019 Salary Guides are read by both professionals in the specialist disciplines (IT, Strategy, Risk, Marketing, Finance, Compliance, HR, Sales & Marketing, Office Support (and Automotive and Retail for the Shanghai Salary Guide) and employers. When writing each of the blog posts, I kept these two audiences firmly in mind to ensure the information we presented was relevant and useful.
Article Writing Process
After gathering all necessary background research, I created an article template that each of the 24 blog posts would follow to form a cohesive Salary Guide for each market. After writing, each article was sent to the relevant Consultant for their feedback and approval.
To boost SEO, I incorporated the appropriate keyword phrase into titles and headers as well as throughout the body text of the post. The final deliverable as the blog article writer was to write summary blog posts for the Hong Kong and Shanghai market in 2019, respectively, providing the key highlights from disciplines and industries, trends in hiring and work culture and future projections.
Looking for a blog article writer? Get in touch to tell me about your project.