Writing blog content is probably something you know you should do more of, but don’t always have the time for.

Yet blogging is paramount to the success of your marketing. It’s one of the most effective avenues to greater brand awareness and deeper conversations with your customers – both leading to greater retention and more sales. 

Written well, one blog post can provide never-ending opportunities to convert a reader into a customer. That’s because good content is like a magnet, pulling in a consistent source of traffic over a long period of time. 

What You Need to Know About Blog Post Writing

Every time you write a blog post, it's another chance for you to show up in search engines and drive traffic to your website through organic search.

But unless the content is well-written, well-researched and touches on topics that provide your audience with value, it's unlikely to be effective. 

Effective blog writing begins with finding the right keywords and identifying topics your audience cares about. It means doing in-depth research and writing something more comprehensive than the competition. It takes well-crafted words, the right SEO principles and eye-pleasing formatting and images.

How My Blog Writing Services Can Help

Writing blog posts is also time-consuming. So if you’re looking for a copywriter to handle the management and growth of your blog, or to get it up and running, look no further.

I can take care of the entire process: pitching content ideas, identifying keywords, the research, writing, SEO, sourcing images and publishing your posts. 

Regular blogging will help you achieve higher traffic, more eyes on your website and better conversations with customers. It will help you stay high on Google rankings, so people find you first, not your competitors.

Some of my recent blog projects have been for the wine sector, hotel industry and a creative agency. Get in touch below to find out how services can get your blog up and running.

Each blog writing project includes the following:

• Audience Research - I fully understand your target readership to make sure every post attracts the right people.

• Keyword Research - I always consider search-ability and how to get your post performing on search engines. We’ll find the right keyword phrase to target valuable search traffic.

• Article Outline - I present you with the skeleton of the article for you to approve the blueprint.

• Draft Writing - The writing gets underway.

• Editing and Client Feedback - My first drafts are usually pretty solid. It’s unusual to need more than 2 rounds of editing and tweaking on articles. That said, within reason, I’ll provide unlimited edits until you’re happy with the final blog post.

• Citations - Each post includes background research. I’ll provide statistics, facts, studies from authoritative sources where appropriate.

• On-page SEO - After writing I optimise text for search performance. Following Google best practices, I always write for humans, then tweak for search engines. Online-page SEO includes:

  • Keywords incorporated into headings, body text and Page URLs/Titles

  • Meta description

  • Image/ video descriptions

  • Image/ video tags

  • Rich text markup 

• Final Proofread - Before publishing I’ll give your piece a final proofread to ensure it’s error-free.