Blog Copywriting and Storytelling | Tesla
Blog Writing | Tesla
Automotive brand Tesla engaged my blog copywriting services to create a series of articles for the Customer Stories section of its website.
The project involved interviewing Tesla drivers in Hong Kong and telling the story of what driving a Tesla means to them.
Blog Article Writing Process
As the blog copywriter, the first step was to undertake interviews with the selected Tesla drivers. I asked questions about their lifestyles in Hong Kong, their daily life before and after their vehicles, how they use their cars and their thoughts on EVs in general.
After each informal interview, I was able to identify a hook for each blog post that would give it a unique angle and enhance the storytelling element.
Tesla commissioned a series of 5 blog posts, and each article presents a unique take on life with a Model S or Model X. To make the storytelling more personal, the articles are written in the first person, allowing the customers to share a first-hand account of life with a Tesla.
eDM, Website and Social Media Copywriting
In addition to blog article writing, Tesla has commissioned me to provide a range of other copywriting support. This includes social media copywriting, eDM copywriting, invitation and thank you letters, internal communications and presentations and website copywriting.
Looking for a blog copywriter? Take a look at my copywriting services or get in touch to tell me about your project.