Compelling Website Copywriting

You’re probably going to scan this page. You’ll read the headlines, note some keywords and skim the paragraphs. How do I know that? Because reading on the web comes with its own set of rules. What works for print doesn’t work online.

When they visit your website, your audience is looking for the information they need, fast. That means goodbye waffly words and chunky paragraphs. Hello catchy headlines, snappy sentences and scannable text. 

What Makes Good Website Copy?

An experienced website copywriter knows that a beautiful website falls flat without engaging copy that resonates with your readers.

Well written, useful content is the foundation of good a website. It’s also what builds trust with your audience. Your content should focus on the things your audience really cares about. It should answer their questions, touch on their pain points and show how your product or service offers the right solution.

And you can’t forget the practical stuff. You need to optimise your pages and header text for the right keywords. UX design and copy should work hand in hand, and every page should further the user journey.

How My Website Copywriting Services Can Help

As your Hong Kong website copywriter, I’m here to help you get the most out of every word on the page. I know what works online, and getting to the heart of what your audience wants to hear in a way that fits your brand voice is my speciality. I’ll deliver crisp, compelling web copy that cuts to the chase but keeps the reader scrolling until the call to action.

Understanding the basics of website design and development, I can collaborate with your appointed talent to bring your website to life. Or, if you need a designer or developer to work on your site, I can help you build a dream team for your project. 

Whatever state your website is in – first draft, mock-up, or blank page – I’ll deliver great words that get the job done.

We hired Kim to provide website copyediting and copywriting services for several client projects. Kim was organised, thorough and very responsive throughout. Able to work quickly under pressure, hit deadlines and juggle multiple projects, she always delivered a fast turn-around time on deliverables. Kim was responsive in communication, which was essential for working across time zones with clients. I appreciated her flexibility and adaptability to changing project requirements and her generally collaborative approach as a copywriter. If you’re looking for a freelance website copywriter, I wouldn’t hesitate to recommend her.
— Nick Read, Technical Project Manager, Merchant Cantos. 
 

Take a Look at Websites I’ve Worked on

 
 
Website Copywriting Services for Pavilions Hotels by Hong Kong Copywriter Kim Hobson

Website Writing | The Pavilions Hotels

The Pavilions hired me as their copywriter to work on 12 websites for their luxury resorts and hotels around the world. From wellness offerings to room descriptions to travel guides, each page of the website copy inspires a little wanderlust.

Restaurant website Copywriting for CHAAT by Hong Kong Copywriter Kim Hobson

Restaurant Website Copywriting | CHAAT

Website copywriting for the restaurant’s new site, including landing page, reservations page, chef biography and various descriptions across the site.

Leeds Property Landing Page by Kim Hobson Copywriting

Website Landing Pages | IPG

Copywriting for a series of website landing pages for the property group’s developments in Leeds and Leipzig.

Rosewood Hotels website content writing by Kim Hobson Copywriter

Web Content Writing | Rosewood Hotels

Creating a series of web pages for the luxury hotel’s staycation offers and creating eDMs to promote a range of services and offerings.

 
 

I also help companies boost their website conversions by writing engaging email content. Find out more about my Email Copywriting Services services.