Website Copywriting Services | Website Writer
Rosewood Hotels
Rosewood Hotels engaged my website copywriting services for a series of their site’s pages. I was tasked with naming a number of the luxury hotel’s staycations, provided copywriting for the staycation descriptions and delivered eDM copywriting to promote the offers to their audience.
Web Content Writing Process
With any website copywriting project, I begin by fully understanding the target audience and brand.
Rosewood Hotel’s messaging is catchy, with an element of fun while communicating its high-end and luxurious offering. I ensured that the copywriting was in line with the Hotel’s voice and tone guidelines and complemented existing copy on the site.
eDM Copywriting
In addition to website copywriting, Rosewood Hotels Hong Kong commissioned me to write a number of eDMs promoting various offerings, services and staycations. Each eDM includes an email header and teaser text, body text and calls to action.
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