Pick up and peruse or download and enjoy, a brochure is a great way to clearly and convincingly state your case to customers.
But a lot of brochures are boring. They’re too information heavy. They don’t blend design and copy to greater effect. And more often than not, they state a long list of features, not benefits. Zzzzz.
What You Need to Know About Brochure Copywriting
The work of your brochure copywriting begins on the cover page. The mission of every page and paragraph after that is to keep your prospect reading.
The second thing to note is that it's not about you and your product. It’s about your customer and what you can do for them.
How my Brochure Writing Services Can Help
As your brochure copywriter, we’ll begin with the desired outcome for your brochure. Then we’ll work backwards to create a winning structure and journey for the reader.
Captions and headers are key. So is good design. And I’ll make them work together seamlessly. Whether it’s a product brochure, sales brochure or corporate brochure, let’s make your brochures better.
Get in touch to see how my brochure writing services can get you in your customers’ good books.
Brochure Case Studies
Brochure Copywriting | The Nova
Creating an engaging and informative brochure for the mall’s leasing tenants. The brochure takes on a magazine-like feel to communicate the mall's community and lifestyle concept.
If you’re looking for something more comprehensive that a brochure, take a look at my annual report, brand book and white paper copywriting services.