For freelancers, testimonials make a powerful marketing and sales tool. Here’s my guide on when and how to ask for testimonials, the best ways to use them in your marketing and the different types of testimonials you can leverage.
Anyone client looking to hire freelance talent will want evidence that you’re capable of doing the job and that you have a track record of success. Here are my top 5 tips to improve your freelance portfolio so you can convince more clients that you’re the right person to hire.
If you want to find decent, well-paying freelance clients, here's my review of the best and worst ways to find freelance clients, drawn from my first-hand experience as a freelancer.
Whether you need advice on how to reply when a client asks for a free sample, what to have in place if you do decide to work on spec, or want to know when unpaid samples can actually benefit to freelancers, here’s everything you need to know.
Scope creep eats into time and budgets and is one of the most common challenges you’ll face in your freelance career. Let’s take a look at why scope creep happens, strategies to limit it and how freelances can turn scope creep to their advantage
This is why you need to embrace personality in your freelance marketing is the ultimate way to stand out. Read on to find out why embracing personality in your freelance marketing can give you a competitive advantage.
Being professional is all about doing the job with the least amount of friction. Because we all love quick freelance wins, here are 5 things you can instantly implement to look more professional than 90% of other freelancers.
Whether you’re preparing for your annual report, want to write a commemorative book to mark a special occasion or creating a coffee table book to give as a gift to stakeholders, elevate the storytelling and impact of your report by giving it a theme.
Here’s the benefits of using a theme for your annual report and a valuable tool to find your own annual report theme.
Retainers are no-brainers for freelancers. However, swapping transactional projects for something more long-term can come with a unique set of pitfalls. Here are the most common mistakes freelancers make with retainer contracts so you can avoid them.
Whether you like it or not, people make snap judgements on whether to hire you as a freelancer. Likeability is a behaviour, not an innate quality. And science tells us it can be learnt. Instantly boost your likeability factor with these 10 tips.
That feeling of not being good at what you do? You’ve been faking it all along and you’re about to be found out? Here’s the low-down on why imposter syndrome happens to freelancers and a powerful tool for dealing with it.
With hindsight there’s a lot of things I wish I’d known, done or committed to when I first started freelancing. If you’re an early-stage freelancer looking for advice, here are my 8 best freelancing tips to help you grow a successful freelance business.
Why do we choose some brands over others? Why do we stay loyal to a particular brand over time? Use these psychology tips to deeper understand your customers, tailor your messaging to meet their needs and make more sales.
Freelancing is known for its unpredictability. Sooner or later, you’ll have to deal with freelance client loss. But rather than let it get you down, here are my tips on bouncing back and making your freelance business even better.