More than a copywriter…
With over a decade of professional experience, I’ve broadened my expertise from copywriting to include a broad set of digital marketing services.
I’ve spearheaded projects for brands in a range of industries, including B2B/B2C, luxury, automotive, motorsports (F1), hotel and hospitality, retail, product and SaaS.
I work directly with clients or collaborate with creative agencies as part of a client-facing team.
My projects have taken me worldwide: Hong Kong, Singapore, Johannesburg, New York, London, Madrid, Helsinki, Istanbul (I know, lucky me 😝).
Take a look at my portfolio of work below or get in touch to tell me about your project.
Skills:
Strategy, message positioning, storytelling
Copywriting: Web, UX, Ad, SEO, Product, B2B/B2C, Creative, video
Social media: strategy, planning, publishing and management
Email marketing (onboarding, lifecycle emails, newsletters)
Experiential content marketing for events and installations
SEO content writing
Experience Centre | Carlsberg
Creative copywriting and content writing for the Carlsberg Brewery.
Advertorial Writing | BBC Capital
Advertorial copywriting commissioned by the BBC for United Overseas Bank.
Product Description Copywriter | Nokia
Product description copywriting for the latest series of Nokia headphones.
Annual Report Writer | Porsche
Automotive Copywriting for the Porsche annual report and brand book.
Website Copywriting | The Pavilions Hotels & Resorts
Creating engaging website copy for the lifestyle hotel’s 12 properties worldwide.
Storytelling & Blog Copywriting | Tesla Customer Stories
Interviewing Tesla customers and writing blogs for the electric vehicle company.
Website Content Writing | Rosewood Hotel Hong Kong
Website content writing and copywriting for the luxury hotel’s staycation offerings.
Property Copywriting | IP Global
Overseas property investment company, IP Global, engaged my property copywriting services for website landing pages and blog articles.
Event Copywriter | Singapore F1
Event copywriting for Porsche support races. Reporting live from the Singapore Grand Prix.
Innovation Centre | General Electric
Copywriting and content writing for the GE innovation Centre, Istanbul.
Feature Writer | Porsche Magazine
Motorsport and travel stories bringing the exhilarating feeling of driving a Porsche car to life.
Restaurant Copywriter | CHAAT
Restaurant copywriting for the Michelin-Star Indian Restaurant in Hong Kong at Rosewood Hotel.
Exhibition Copywriting | GE
Engaging exhibition copywriting for the GE booth at the Dubai World Future Energy Summit.
Annual Report | APRU
Annual Report Writing Services for the 2018, 2019, and 2020 APRU annual report.
Brochure Writing | GTEF
Brochure writing for the GTEF programme book available online and in print during the Global Tourism Economic Forum.
Brochure Copywriting | The Nova
Brochure copywriting for The Nova detailing the mall’s lifestyle offerings.
Email Marketing | Email Copywriting
Drawing on my email copywriting expertise to craft engaging and informative emails that build trust and make sales.
Website Copywriter | Growing Edge
Creating engaging website copy for the launch of the new Growing Edge site.
Product Description Copywriter | Butterfly Patisserie
Short, punchy product description copywriting for the boutique’s online shop.
Commemorative Book Writer | Porsche
Copywriting and copyediting for the Porsche commemorative book celebrating the marque’s office relocations in Shanghai and Beijing.
Blog Article Writer | Morgan McKinley
Writing 24 blog articles for the recruitment consultancy’s 2019 Salary Guides in Shanghai and Hong Kong
Press Release Writer | FORMIA
Writing engaging press releases about the brand’s latest collaborations with airlines including Japan Airlines, Turkish Airlines, WestJet, American Airlines, Air Tahiti Nui, and Qantas.
Mastercard Pinterest Copywriting
Copywriting for Pinterest pins about the Creative Marketplace supporting Women Black Owned Businesses.
More Samples of work can be found below.
