Event Copywriter Porsche | Singapore Grand Prix
Porsche Event Copywriting
Continuing my work with Porsche, I was hired to provide onsite event copywriting services at the Singapore Grand Prix for the Porsche one-make cup support races.
It’s not every day you get paid to travel to the Singapore Formula 1 and write copy to the sound of 1000hp 1.6-litre turbo hybrid engines, not to mention brush shoulders with a couple of F1 drivers. Let’s just say my grandad, who instilled in me a love for F1 from a young age, was extremely jealous.
Porsche Event Copywriter at the Singapore Grand Prix
Porsche Carrera Cup Asia is part of the hugely successful Porsche one-make series. With competitors from all over Asia as well as Europe and the Pacific, the field is made up of both professional racing drivers and dedicated privateers.
The Porsche Carrera Cup Asia supports Formula 1 through a series of support races over the F1 weekend, including test days, qualifying sessions and the actual race. My role as the Porsche event copywriter was to provide onsite copywriting for Porsche social media throughout the Singapore Grand Prix weekend.
I worked with the team to create social media posts building excitement for the races, wrote posts on the race results and delivered content for on-track and off-track activities, reporting live from the F1 in Singapore.
Event Copywriting Strategy
The project began well before the Singapore Grand Prix, working with the team to build upon the existing Instagram strategy and greater align it with their objectives, the Porsche story and Instagram best practices.
Together, we agreed on a set of content pillars, built a hashtag strategy and defined a tone and voice for the PCCA page.
Ahead of the F1 race weekend, we planned post ideas and drafted the outline of a social media calendar to prepare as much as possible ahead of the live event.
Event Copywriting During the F1 Weekend
As the event copywriter, my responsibility was to create social media posts building and telling the story as the weekend unfolded.
The work was fast-paced, requiring me to monitor and reporting events in real-time and coordinate with the wider team of photographers, video editors, other creatives, PR and marketing professionals to build and share collateral as it came in.
Live Event Copywriting Services
Part of the event copywriting services scope included using Instagram Stories to share behind the scenes action from the Singapore Grand Prix, reposts from the Porsche community, sister channels and drivers.
Using Story features like quizzes and polls, I selected images and drafted engaging Instagram copywriting for Instagram Stories.
Looking for an event copywriter? Take a look at more of my work in my portfolio, or get in touch to tell me about your project.