Press Release Writer | FORMIA
Airline amenities market leader, FORMIA, commissioned my press release writing services for their latest news releases.
I was tasked with writing press releases for the brand’s collaborations with airlines from around the world.
Press Release Structure
As FORMIA’s press release writer I was tasked with creating an engaging news release about the brand’s latest collaborations. These included the launch of business and economy class amenity kits for airlines including Japan Airlines, Turkish Airlines, WestJet, American Airlines, Air Tahiti Nui, EVA Air and Qantas.
Each press release was written in line with best practice and included creating an engaging and informative title and writing a quote from the brand’s leadership that would act as an attractive sound bite.
Press Releases in International News
The press releases were picked up by a range of industry, travel and airline media. This included sites like Aircraft Interiors International, Executive Traveller, Flight Global and Travel Weekly.
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