Hotel Copywriter | The Pavilions Hotels & Resorts
Website Copywriter for The Pavilions Hotels & Resorts
The Pavilions Hotels and Resorts engaged my hotel copywriting services for the revamp of its corporate and group websites.
Across 12 properties, resorts and residences, I created engaging website copy for booking pages, restaurants and bars, rooms and villas and activities, encouraging guest bookings and making visitors want to be part of The Pavilions experience.
Hotel Website Copywriting Voice & Tone
As the hotel copywriter, the first step was to gain a thorough understanding of the target audience, their interests, expectations and priorities to create a compelling voice and tone for the websites.
The Pavilions is a group of eclectic hotels and part of the brand’s ethos is not to take life too seriously, an attribute shared by its guests. While the tone of each hotel website remains high-end and captures a touch of luxury, it speaks to readers in the brand’s smart, fun and occasionally witty voice.
“We hired Kim to work on all websites for the Pavilions Hotels and Resorts. Kim hit the voice and tone we were trying to achieve across the site and provided engaging content for each web page. Organised and efficient, we consequently hired Kim to work on other deliverables such as press releases, social media and brochures. I’d happily recommend her as a copywriter.”
The Pavilions Hotels & Resorts Curated Journeys
In addition to hotel website copywriting, I created content for The Pavilions Hotel and Resorts’ new travel service, Curated Journeys – travel itineraries designed to encompass an emotive travel experience – from romance to adventure to feeling good.
Couples at The Pavilions Thailand can fall head over heels all over again on a Just the Two of Us adventure. Guests extending a work trip to Madrid can follow the Like a Boss Curated Journey to maximise productivity while squeezing every last drop out of their downtime. Visitors to Rome can eat their way through everything the Eternal City has to offer in the Like a Chef journey.
Hotel Marketing Support
In addition to hotel copywriting services, I also delivered content writing support for the hotel and resort’s social media channels, press releases, newsletters and brochures.
Looking for a hotel copywriter? Take a look at my copywriting services or get in touch to tell me about your project.